mr.h is the Cayman Islands lead agency for Europe. We have helped grow tourism to this luxurious destination every single year since our appointment.
CaymanLuxe: Celebrating 3 of Life’s Little Luxuries
With phones now the go to device for accessing the internet, and mobile search queries exceeding those made on desktop devices, user experience on mobile is mission critical. Brands that don’t get this part of their marketing right are simply wasting their broader marketing spend.
To support the UK marketing effort mr.h was briefed to create a mobile responsive site for the Cayman Islands with the look and feel of a lifestyle blog.
Aimed primarily at affluent women aged 40+ the role of the site is to provide an inspiring landing environment for our digital campaign and a way of introducing our audience to what Cayman has to offer as a holiday destination.
CaymanLuxe.co.uk CaymanLuxe.co.uk is the solution.
mr.h designed, built and provides the content for the site, which is regularly updated. We aim for a news-y, glamorous, luxurious and inspirational read.
The site is performing considerably better than the non-responsive design that it replaced with better engagement, better conversion (higher % newsletter subscribers) and more social sharing.
3 of Life’s Little Luxuries
Successful brand building is often about the accumulation
of small gains achieved via a process of continual improvement. 3
of Life’s little Luxuries, the theme that now unites the
Cayman Islands campaign, is an example of this philosophy.
As our understanding of what works for this client has deepened
we have developed a very tightly focused creative and media
strategy targeting affluent women who have a disproportionate
influence on the choice of holiday destination.
Activities include press advertising, video display, eCRM and lots of branded content – all building a clear and consistent brand positioning and all backed up with a rigorous planning process.
Now is the time…
Each of the Cayman Islands delivers a luxury experience that is a reflection of it’s own distinct character.
This bijou little booklet was distributed with high-end titles to highlight this diversity which is a major point of differentiation.
It brings together, in a delicious bite-sized serving, many of the reasons to consider a holiday in the Cayman Islands.
Third party promotion
Branded content, advertorial, native advertising, affinity marketing, media partnerships… the lines are somewhat blurred, but the extended reach and, potentially, higher levels of engagement that these collaborative initiatives can bring makes them important branding tools. From an agency perspective they are usually hard work, which is why so many avoid them! At mr.h we recognise the contribution that they make and we conceptualise, brief, style and help to produce many each year, mainly in press but also online and across other media too. Here are a few examples for the Cayman Islands..