Atout France is the body responsible for the promotion of tourism to France. mr.h has created several high-profile campaigns for this client.
C’est Beau Ici
The brief behind this multi-channel campaign was to help arrest a decline in visitor numbers to Western France.
Tasked to win back visitors from the traditional empty-nester segment and make the destination more attractive to younger families, we set out to create advertising that would trigger fond memories and be quintessentially French in style and tone.
Taking the film posters of Jacques Tati as our inspiration, multiple executions were devised for press, outdoor and online channels and the campaign was supported by a website, which was also designed and developed by mr.h.
mr.h also helped to develop the media strategy, working alongside the client’s media agency Havas and implemented tracking which indicated significant shifts in saliency, positive perceptions and propensity to travel.
The campaign was shortlisted for the Travel Advertising Campaign of the year.
Say hello to Yelloh
This campaign, used to launch Yelloh Village holiday parks consisted of press and radio advertising and tapped into the demand for a more upmarket camping product.
A series of press ads created for Atout France and their partner the Regional Tourist Board in Aquitaine.